Bikini Day

ID-100172133On July 5th 1946, Louis Reard and Jacques Heim invented the bikini – revolutionising women’s swimwear forever. The day, now known as Bikini Day, celebrates the versatility and freedom a bikini brings.

Bikinis are essential for a summer holiday. They provide just the right amount of coverage needed when on holiday and let us bask in the sun’s glorious rays whilst catching an all over tan. Obviously whilst doing this we all wear a lot of sun cream as we need to be skin care aware. Light and stylish they are a must-have when packing for your summer holiday.

This summer’s bikinis come in all kinds of colours and styles:

Vintage Inspired

You know the ones. Heart shaped tops with high waist bottoms – the type you picture Marilyn Monroe and Grace Kelly in. Timeless and elegant, they are perfect for any shape. They are all over the high street this season so snapping one up will be easy.

Mismatched top and bottoms

Fear not! If you can’t afford to buy new bikinis this year, then use your old ones. Spice them up by mixing and matching. This is the perfect way to update your look whilst portraying a relaxed, care-free attitude.


Neon has been a big trend for SS13 this year anyway, so incorporate it into your swim wear and really glow on the beach.


Ok, so the day is about celebrating the bikini, but a one piece is a good buy too. They come in various styles such as vintage (again think Marilyn Monroe), printed and cut-out. Perfect if you don’t want to show too much off, but still want to be beach friendly. Printed ones are extremely popular at the minute. Cut-out ones are good for adding a glam factor. However, if you tan easily watch yourself – they will leave peculiar strap marks.


Many bikinis’ this season have a Greek goddess theme. Rich colours combined with ruches and drapes really will make you feel like a beach goddess – as well as complimenting your tan.

Bikinis are the perfect wardrobe investment. Make sure any new purchase makes you feel confident as well as comfortable and it will serve you well for many summers to come.


Photo courtesy of stockimages via

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