Digital Passport: Your Pass to a Promising Career in Digital Marketing by Hafiz Muhammed Ali
The booming digital marketing industry isn’t just for creatives, darling – it’s the go-to career of choice for language, maths and science graduates, too, finds Lucy Bryson.
By Lucy Bryson
By 2020, experts reckon there will be 150,000 digital jobs up for grabs – with not enough digital professionals to fill them. It’s a boon for those studying digital marketing, but it’s good news for the rest of the student population, too. The digital skills gap is widening at such a pace that graduates in almost all other disciplines – from geography and art to maths, science and even engineering – are in high demand. Starting salaries are proportionately higher than many other sectors, and the work-life balance it offers is said to be especially healthy.
If that sounds #bloodyamazing, take a look at Hafiz Muhammed Ali’s new book, Digital Passport: Your Pass to a Promising Career in Digital Marketing, which is out this week. Ali is the founder of international marketing firm Omnicore and one of the UK’s leading digital marketing experts. His book – the first of its kind, so I’m told – is described as a comprehensive resource for undergraduates and graduates considering a career in the lucrative digital marketing industry. It covers everything from how to get your foot in the digital door to preparing a great CV and what to say (and even wear) to impress at interview. Perhaps most importantly, it provides a helpful summary of all digital marketing roles (there are loads) together with salary expectations, job descriptions, skill sets and prerequisite experience. If you’re unsure about which area of digital marketing most suits, there’s a link in the book to what Ali calls his ‘Digital Ladder’, a psychometric career assessment test that gauges users’ responses to a series of questions about skills, interest and personality type to determine which area of digital marketing is best suited to them. The book is under a tenner and worth every penny of this year’s student loan.
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