Insight: ‘Don’t blame knives – blame The Simpsons!’

This March saw the Home Office turn to the creative agency FCB Inferno to commission a series of hard-hitting real-life stories warning young people against knives. The £1.35m campaign targets 10 to 21-year-olds on social media and digital TV channels. The campaign featured the real-life stories of three young people, two of them black. https://www.pinterest.com.au/pin /225039312614816570/ Youth knife crime is horrendous and the government is, at least, trying to do something to beat it. Sure, they have played a part in the massive problem many urban communities face most urgently today: devastating government cuts. Over the…

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