Weird and wonderful vegetables

New research reveals 60% of the UK population spend less than £10 a week on fruit and veg


The electrical retailer carried out a study in late 2015 of 1,001 UK consumers; 67% of people said they considered themselves as ‘healthy’, yet the results also showed that over 60% of people are currently spending less than £10 per week on fruit and vegetables!


The spend on vegetables could be attributed to allocated budget for food and the price of the raw ingredients themselves of course; but survey statistics demonstrated that 56% of the population wished that they knew more about what to do with vegetables in their meals; 66% of those being 25-36 year olds. It was shown that 33% of Britons believe that this lack of understanding was due to schools failing our children in health and nutrition education; could food coaching be a fundamental missing link in the chain?


Regional trends were noticed with cities such as Leeds, Belfast and Liverpool scoring the lowest for correctly identifying vegetables such as rhubarb, kohlrabi and chicory, with 71% of those surveyed incorrectly identifying peppers as a vegetable. The people of Brighton were also first to put their hands up for admitting their knowledge of vegetables is limited.


Notably, the male participants surveyed were able to correctly identify more vegetables than women and also more accurately point out the nutritional values of vegetables – such as broccoli having the highest protein count per calorie. With 46% of women believing that vegetables are too expensive to buy- could it be said that the females of the species are more likely to dodge the veg aisle to save their money for other items?


In an attempt to assist our seemingly nutrient-lacking population in the UK, has launched a brand new interactive Vegetable Cookbook which is a practical guide for cooking and preparing a range of vegetables. The visually engaging guide has a range of cooking methods and fun ideas for cooking those formerly scary ingredients as well as an infographic detailing the more obscure vegetables you could try.


The head of communications at, Lyndsey Evans commented on the thinking behind the new helpful resource:


Our survey revealed that 56% of people wished that they knew more about how to cook vegetables, so we decided to help try and solve that problem. The Vegetable Cookbook is an interactive portal designed to give the public a wide range of recipes and cooking ideas, to prove that cooking with vegetables needn’t be a chore or one-dimensional. It can actually be a tasty and healthy way to enhance some of your favourite meals


Infographic: Weird and Wonderful Vegetables
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Photo Credit: tubblesnap via Compfight cc

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Sinead Morrissey

"Professional napper with a love of all things fashion and beauty. Easily bribed with a bag of Doritos."

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